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It's the latest incubator project in the fast-growing beauty category.
August 19, 2022
By: TOM BRANNA
Editor
Maesa expanded its beauty incubator program with the launch of Itk, a skincare brand backed by TikTok Stars Brooklyn and Bailey McKnight. The brand, an abbreviation of “In The Know”, debuts Monday exclusively at Walmart. The 15 Itk products include skin care and ingestibles. Priced between $6.97 and $14.97, Itk represents Walmart's latest effort to attract younger consumers. In recent months, Walmart has stocked Gen Z-friendly skin care brands Bubble and Sharon Chuter’s Uoma by Sharon C. Ea...
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